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Greener Products: The Making and Marketing of Sustainable Brands

Friday, September 28 | 11:00 AM – 12:00 PM

Learning Level: Competent | Topic: Management Systems

Competition for resources will make products more expensive to make and, in some cases, could severely restrict our ability to provide these products due to a dearth of raw materials.  Business as usual is not an option.  Business must respond and do things differently, evaluate life cycles and minimize/optimize use of raw materials, consider impacts throughout the products life cycle, including customer use and produce end of life.  With that in mind, there is still a need to further build the business case for greener products, describe proven practices of how companies innovate to make greener products, and communicate to their customers and ultimately the consumers. During this fireside chat style session, examples and case studies will be provided, proven practices will be reviewed, and success factors will be highlighted.

Learning Objectives

  1. Understand why is it imperative to bring greener products to market.
  2. Recognize how to make greener products? 
  3. Appreciate why green marketing should be considered.
Al Iannuzzi, Senior Director, Product Stewardship, Johnson & Johnson
Jim Fava, Chief Strategist, Anthesis Group
Libby Bernick, Managing Director and Global Head of Trucost Corporate Business, S&P Global